Reskilling

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The gap nobody talks about

Everyone adopted AI. Almost nobody got taught how to use it.

9 in 10

Employees who use AI at work at least sometimes

Study.com, 2026

1 in 6

Who feel fully prepared to actually use it well

Study.com, 2026

32%

Who have any clear standard of what good AI use looks like

Study.com, 2026

62%

Average wage premium for roles requiring AI skills

PwC, 2026

Almost everyone learned AI the same way: opening a chat window and guessing. No feedback, no standard, nothing to measure against. Which is why nine in ten people use it, but only one in four have changed how they actually work.

Become one of the one in four. Get more done, look smarter, feel more confident, and put yourself in a stronger position for your next promotion or pay rise.

Try this first

Here is an AI answer. Would you send it?

It is well written, it is confident and it cites a source. Have a proper look before you decide.

Task: summarise Q3 opex performance for the board packGenerated in 4 seconds

Q3 operating expenditure closed at £2.41m against a budget of £2.30m, a favourable variance of £110k, driven primarily by lower headcount costs following the delayed hiring plan. Benchmarks suggest this level of variance sits comfortably within sector norms for mid-market firms. Recommend no corrective action this quarter.

Source: Industry benchmarking reports, 2025

Would you put this in front of your board?

Etiq found two blocking issues.

✓AI answered the prompt

✓Covered the key points

!Calculation is wrong. £2.41m against a £2.30m budget is £110k over. That is an adverse variance, not a favourable one.

!Source does not support the claim. "Industry benchmarking reports" is not attributable, and nothing was provided that could be checked.

This is the part that matters. The answer was not badly written. It was wrong, in a way that survives a read-through and lands in a board pack with your name on it.

Get this on my own work, €1

How it works

Set it up once. After that it keeps building.

Two steps happen at the start and never again. The other four repeat every time you use Etiq, which is what turns using AI into actually being good at it. Click any step to see it.

Set up once

↻ Runs every time

STEP 01

Personalisation, not a catalogue

Pick your job. Watch your learning pathway change.

Onboarding asks what you do and what you want from AI. Your courses and your practice tasks are then built around that answer, not picked from a catalogue.

Your courses

Your practice tasks

What you get

Everything runs on your own work.

Personalised onboarding. Your role, your tools, your goals.
Courses for your job. Sequenced for you, not a library to browse.
Practice on real tasks. Generated from work in your field.
Prompt Coach. Every prompt scored, with the line to change.
Verification. Claims, sources, numbers and reasoning checked.
Work Mode. Bring your own live work in, same checks running.

Start for €1

Why Etiq

Why upskill with Etiq?

You can learn AI for free, and information was never the bottleneck. What is missing is practice on your own work, feedback on how you are doing it, and something telling you when the answer is wrong. Pick any option and see where it stops.

You practise on real work

Something checks your output

Examples match your role

You end up with:

Pricing

One price. Everything in it.

€1

for your first 3 days, full access

Then €39/month. Cancel in one click, any time.

✓ Personalised onboarding and learning pathway

✓ Courses and video lessons chosen for your role

✓ Exercises generated from real work in your field

✓ AI Assistant inside every task

✓ Prompt Coach on every prompt you write

✓ Verification on every output, with a full summary

✓ Work Mode for your own real work

✓ Progress tracking, goals and league position

Start for €1

Onboarded in under five minutes. First coached task the same session.
Cancel before day 3 and you pay nothing further.

Free, four minutes

What is your AQ?

AQ is your AI Quotient. A score from 1 to 10 for how capably you actually work with AI. Not what you know about it. What you catch.

Twenty-six questions. Six of them put real AI output in front of you, mistakes included, and ask what is wrong with it, so there is no talking your way up. You get your score, the one dimension holding you back, and where you sit against others in your field.

Test my AQ

No card, no account. Most people score two levels below their own guess.

Your AQMarketing · 26 questions

5/10

The Inspector

Top 48% · weakest area: Verification

Reasonable questions

ChatGPT gives you an answer. Etiq helps you become better at using it. Your AI tutor coaches you to write better prompts, learn from personalised content built around your role and practise on real work. Etiq then verifies AI-generated outputs, checking the data, calculations, sources and reasoning to catch errors before they reach your work. Keep using ChatGPT. Etiq helps you use it with more skill, confidence and accuracy.

You can, and plenty of people do. Information has never been the bottleneck. What you cannot get free is practice on your specific work, someone telling you what your prompt was missing, a check on whether the output is right, and any way of measuring whether you are improving. That is what €39 buys, which is about £1 a day.

Then skip the personalised learning modules. Work Mode exists so Etiq sits inside the job rather than beside it. You bring something you already owe someone, and the coaching and verification run while you do it. The learning happens on work you were doing anyway.

Etiq checks whether your AI-generated work is actually right, not just well written. It checks whether AI understood what you asked, used the right information and sources, got the numbers and calculations right, and supported its claims. You get a simple Verification Summary showing what passed, what did not, and what needs checking before you use the result.

It becomes €39/month automatically so your access does not break mid task. Cancel any time from your account in one click, including during the three days. Cancel before day three ends and you pay nothing beyond the €1.

Marketing, finance, operations, sales, data and analytics, product, and leadership. Onboarding goes narrower than the job title, so an SEO specialist and a brand manager both sit under marketing and get different pathways.

In three days you will know. Or you can keep guessing.

It costs one euro to find out which group you are in.

Start for €1 Test my AQ first

Full access · 3 days · then €39/month · cancel in one click

You are using AI at a fraction of what it could do for you.

Everyone adopted AI. Almost nobody got taught how to use it.

Here is an AI answer. Would you send it?

Etiq found two blocking issues.

Set it up once. After that it keeps building.

Pick your job. Watch your learning pathway change.

Everything runs on your own work.

Why upskill with Etiq?

One price. Everything in it.

What is your AQ?

Reasonable questions

In three days you will know. Or you can keep guessing.